ABOUT WEINBACH
For many years, Weinbach pianos, which are distributed in the U.S. by Geneva International Corporation, have been overshadowed by the stronger and more widely recognized Petrof and Nordiska brands that are also distributed by the Chicago, Illinois based distributor. However, in 2004, Geneva International’s president, Earl Matzkin, along with John Elliott, the company’s Product Development Manager, developed a strategy that would breathe new life into the Weinbach brand.
The solution was found in combining the efforts of the Petrof and Nordiska factories to capitalize on the strengths of both manufacturers. The Czech-based Petrof Piano Company, who has a long tradition of producing exceptional piano actions and other key elements for high-quality sound production, would provide those components to Nordiska where they would be joined with the soundboard, plate and other case parts produced in the Nordiska piano factory located in northern China.